HAMZAHSADEQ

Hamzah Sadeq, Creative Director and Production Lead
Creative Director & Production LeadSpatial Design · AI Visualization · Brand · Fabrication
About

I carry ideas from concept to delivery.

My work doesn’t stop at the drawing. I keep going — because the projects I care about only work when someone follows them all the way through. At CURIO I lead the creative and production side of a floral and events studio. At PivotCrux, the studio I founded, I redesign short-term rental interiors through an AI visualization pipeline I built myself. Whatever environment I walk into, I build the tools it is missing.

PivotCrux
Founder & Creative DirectorCURIO
Creative & Production LeadAnything
Founder
Portfolio
Selected Projects
Featured Project · Warm Organic

Open-Plan Transformation

A complete design story from an empty shell through material direction, daylight, atmosphere and final delivery.

Full RedesignMaterial StudyDay & Night
01
Scroll to open
From daylight to evening. — view 1From daylight to evening. — view 2
02 / Final atmosphere

From daylight to evening.

The same finished design shown through natural daylight and its warmer evening ambience.

One design across every zone. — view 1One design across every zone. — view 2
03 / Spatial language

One design across every zone.

Living, dining and kitchen are connected through curved forms, warm timber, layered light and a consistent visual rhythm.

Every piece, finish and color. — view 1Every piece, finish and color. — view 2
05 / Sourcing & materials

Every piece, finish and color.

Component mapping and the full material palette stay visible at their original proportions for accurate sourcing.

A closer look at the result. — view 1A closer look at the result. — view 2
06 / Final renders

A closer look at the result.

Detailed final views reveal the project at furniture, texture and architectural scale.

Five disciplines, one workflow. — view 1
07 / What I do

Five disciplines, one workflow.

Spatial design, AI visualization, brand direction, fabrication and digital systems work together from the first idea to final delivery.

01 / 07
Mountain Cabana
Mountain Japandi

Mountain Cabana

Concept StudyLighting Design3D Visualization
02
Japandi Bedroom
Japandi

Japandi Bedroom

Full RedesignMaterial SelectionComponent Mapping
03
Modern Luxury Suite
Modern Luxury

Modern Luxury Suite

Full RedesignSourcing3D Visualization
04
Organic City Apartment
Organic Modern

Organic City Apartment

Open-Plan DesignLighting StrategyComponent Mapping
05
Coastal Terrace
Mediterranean

Coastal Terrace

Outdoor StylingLighting Design3D Visualization
06
Warm Organic Open-Plan
Warm Organic

Warm Organic Open-Plan

Full RedesignSourcingCost Study
07
How I Work

The Process

A simple, four-step path from your current listing photos to a fully designed, shop-ready concept.

01

Share Your Space

You send a few photos and rough measurements of the room—furnished or empty. That is all I need to start.

02

Strategy & Direction

I analyze the layout, lighting, and target guest, then choose a style direction built to stand out in your market.

03

Photoreal Concept

You receive realistic 3D renders—day and night—showing exactly how the redesigned space will look and feel.

04

Shop-Ready Sourcing

A mapped component list and material guide so you can order every piece and bring the design to life with no guesswork.

Performance Metrics

Designed for ROI

Optimized for Short-Term Rental Success

📈

Maximize Occupancy

High-contrast, scroll-stopping visuals designed to increase listing click-through rates.

💰

Increase ADR

Justify higher nightly rates by positioning the property in the "Luxury Boutique" tier.

⭐

5-Star Reviews

Thoughtful ergonomics and "Instagrammable" moments drive positive guest feedback.

What You Also Get

The Smart Sourcing Study

Every design comes with a tiered sourcing report—so you don't just see the look, you know exactly what to buy and how to get it for less.

01

Tiered Breakdown

Each piece in the render is identified and sorted into priority tiers—primary furniture, lighting, textiles, and accents—so spending follows impact.

02

Two Options, Same Look

For every item you get two columns: a Designer Reference (the premium piece) and a Smart Value alternative—mid-range and rental-durable, engineered to look identical for much less.

03

Shop-Ready List

Real search keywords, materials, and example retailers—plus estimated price ranges—so you can order everything yourself with zero guesswork.

Designer Reference

Bouclé Sofa — premium wool blend

Solid Walnut Coffee Table

Hand-Knotted Wool Rug

Brass Statement Pendant

→
Smart Value

Performance Bouclé — stain-resistant

Walnut Veneer — no cracking, lighter

Machine-Woven — scrubbable, fade-proof

Brass-Plated LED — identical from floor

Same aesthetic. Built for daily rental use. Typical savings of 60–80% versus the premium reference.
Figures are illustrative market estimates and vary by region and availability.

Packages

How I Package the Work

Scoped per property — pricing shared on enquiry.

Core Design Solution
Standard

Transform your short-term rental with professional AI-powered design—a quick upgrade that makes your listing photos stand out.

  • Professional AI-powered room redesign
  • 3D photorealistic visualization (day & night)
  • Curated color & style direction
  • Optimized for listing photos & social
Delivery Time2–3 business days
Get Started
Complete Rental Transformation
VIP Package

A complete end-to-end design experience—styled rooms, material guides, and shop-ready sourcing for maximum ROI.

  • All Standard features plus advanced styling
  • Multiple angles & full presentation set
  • Detailed furniture sourcing with shopping links & search keywords
  • Smart Value material alternatives included
  • Unlimited revisions (same room & agreed style) until satisfied
Delivery Time3–4 business days
Get Started
For Property Portfolios
Partner

Designing multiple units? A tailored plan with consistent identity across your whole portfolio—starts as a project, grows into an ongoing partnership.

  • Multi-unit design with a unified visual identity
  • Volume pricing for 3+ units
  • Priority turnaround & dedicated point of contact
  • Optional monthly retainer for active portfolios
EngagementProject-based or monthly
Let's Talk
Brand & Graphic Design

Six Identities, Six Markets

Drinks, retail flowers, silver jewellery, events, a tech product, a design studio. Nothing carries over between them — each one got the visual language its own market speaks.

CURIO

Flowers & event styling
Identity · Print · Social

LAV · لاڤ

Cold drinks — coffee & karkade
Identity · Menu · Social

Flower Bouquet

Flower & gift shop
Identity · Social

Unique Jewellery

Accessories from antique silver spoons
Identity · Social

Anything

NFC-linked 3D printed products
Identity · Product · Campaign

PivotCrux

AI interior design studio
Identity · Web · System
CURIO

Three Years Running a Studio Floor

CURIO is a floral and events studio in Saudi Arabia, and my role there is operational as much as creative. In a business this size the concept, the print, the machines, the pricing and the people are all the same job — so this is what running that floor actually involves.

3
Years leading
creative & production
4
Fabrication machines
introduced & operated
9
Product categories
priced & structured
2
Internal systems
designed and built
01
Scope of the role

Six areas of responsibility — scroll through them.

Creative direction

Setting the visual direction for every client-facing surface: event themes, invitation suites, table cards, packaging inserts, price lists and the social feed. One coherent language across a business that produces dozens of one-off pieces a month.

Styling & staging

Event styling, staging and floral composition — from the concept sketch to the setup standing in the venue on the day, including layout, proportion, color balance and the pacing of how a space reveals itself to guests.

Custom fabrication

Bringing bespoke production in-house instead of outsourcing it: laser cutting, 3D printing and vinyl work, plus the material decisions, machine settings and tolerances that make a part actually usable.

Pricing & supply

Building the product cost structure and setting margins across physical stock, rental items and digital goods — three lines that price by completely different logic — and coordinating suppliers against event deadlines.

Print & digital design

Invitations, table cards, price lists and signage, designed and produced on the studio's own machines. Owning both the design and the output means the file and the finish are decided together, not handed off.

Internal systems

The back office: catalog, invoicing, inventory and reporting. Manual tracking gave no view of margin, so I built the tools that did — the applications shown further down this page.

3D printing

Bambu Lab A1. Vases, decor pieces and the bouquet-assembly core — printed here layer by layer, exactly as the machine lays them.

Laser cutting

CO2 and xTool D1 Pro. Acrylic and MDF cut and engraved in-house for signboards, standees and display bases.

What I brought in

The studio had no fabrication capability and no back office when I started. Both exist now because I introduced them.

Laser cutting and 3D printing brought custom pieces in-house instead of outsourcing them. The rentable backdrop system turned a one-time build cost into recurring revenue. The invoicing and inventory application replaced manual tracking with real margin visibility.

Fabrication & Product Design

A Workshop, and What Came Out of It

Four machines, one production capability. Some of what it makes belongs to where I work. Some of it is mine.

Anything

NFC products that link an object to anything

A 3D-printed piece with an NFC chip embedded inside. A phone passed over it opens the linked destination immediately — no QR code to scan, no app to install, nothing to type.

Built as a product line rather than a single object: several formats, each one programmable to a different destination and customisable to a brand or a person.

01

Wedding invitations with entry control

An elegant medallion that works as a digital invitation and as the entry pass — access stays limited to the people actually holding one, which keeps the guest list private and the event properly managed.

02

Social links

One tap takes a customer or a follower straight to your accounts, with no handle to spell out.

03

Digital menus

Restaurants and cafés present the menu electronically from a piece sitting on the table.

04

Location medallions

Links directly to a Google Maps pin — a wedding hall, a restaurant, a workplace — so guests arrive without directions being explained or searched for by hand.

05

Photo & content linking

Programmed to open a photo album or any digital content, which makes it work for keepsakes, sharing artwork, or presenting a commercial offer interactively.

06

Custom pieces

Any idea that suits a brand or a personal use — the form, the finish and the destination are all specified per order.

CURIO

3D Printing

Bambu Lab A1. Printed vases, decor pieces, and a custom bouquet-assembly core — a hollow S-curve former with a wrap groove, engineered in three sizes to cut arrangement time to under a minute.

CURIO

Laser Cutting

CO2 and xTool D1 Pro 20W diode. Acrylic and MDF cut and engraved for signboards, standees, display bases, and event props.

CURIO

Paper & Vinyl

Silhouette Cameo. Made-to-order paper goods, cut lettering, and handcrafted event accessories produced per client order.

3D Printing

Layer on layer, printed in-house

Laser Cutting

Acrylic and MDF, cut and engraved

Paper & Vinyl

Made-to-order event goods

Backdrops

Built once, rented many times

CURIO

Backdrops & staging

2D and 3D backdrop design for events, plus a rentable staging system: a layered wooden base paired with an interchangeable printed foam panel.

The base is reused across events and only the panel is reprinted — which turned a one-time build cost into a repeatable rental line.

PivotCrux

A Seven-Stage Visualization System

Not scattered prompts — a chain. Each stage produces the input for the next, so a photo of an empty room becomes a costed, delivered design without losing the thread.

01

Space Cloner

Rebuilds the room's true geometry and proportion from a single photo.

02

Style Keys

Extracts a style's aesthetic language without copying its furniture or palette.

03

Palette Extractor

Locks a coherent color system the whole design will obey.

04

Space Analyzer

Reads circulation, light and dead zones to find what the room is wasting.

05

Designer

Generates the redesign with style keys, palette and analysis all applied.

06

Cost Study

Turns the render into a sourcing list with premium and budget alternatives.

07

Delivery Studio

Packages everything into a branded client site and PDF.

The prompt contents themselves stay in-house.What's shown here is the architecture.

Digital Systems

When the Tool Didn't Exist, I Built It

Three working applications, each written for a real operation that needed it. All offline-first, all single-file, all still in use.

CURIO

Invoicing & Inventory System

A complete English back office: a product catalog that treats physical stock and digital goods differently, automatic net-profit calculation from cost versus price, monthly and annual reporting, and printable client invoices. Built to survive a browser storage restriction on Android by falling back through three storage layers.

CURIO accounting dashboard in English
Dashboard — revenue, margin, activity
CURIO invoice builder in English
Invoice builder with catalog search
CURIO monthly report in English
Monthly report — revenue, cost, margin

Screens shown with demonstration data.

PivotCrux

Multi-Currency Invoicing

Built for international clients: USD, SAR and EUR with adjustable conversion rates, automatic PC-YYMM-000 numbering, a self-building client registry, pre-payment and confirmation invoice types, and JSON export for backup.

PivotCrux dashboard
Dashboard — revenue overview
PivotCrux invoices
Invoice register with filters
PivotCrux clients
Client registry

Screens shown with demonstration data.

PivotCrux

Delivery Studio — installable PWA

The last stage of the visualization pipeline. It takes raw AI output and produces a branded client delivery: images renamed and zipped to a fixed convention, and a complete delivery site generated from the description text. Started as a single HTML file, now an installable app with vendored libraries and a service worker — fully offline.

How it works

Stage one — image packaging. Every render for a project is dropped in at once. Each one is assigned its role (hero, before, after, detail, palette), renamed to a fixed convention, and zipped. The naming is what lets the delivery template find the right image without any manual wiring.

Stage two — site generation. The description output is pasted in as plain key–value text. The tool parses it, injects each value into the delivery template, and writes a finished index.html the client can open on any device.

What I built into it

AI output arrives full of emoji, ASCII boxes and inconsistent heading levels — the tells that make a deliverable look machine-made. The tool strips all of it and rebuilds the content as designed cards with a proper cover page and print-correct A4 pagination, so tables never break across pages.

It started as a single HTML file. I converted it to an installable PWA: libraries vendored locally, a service worker for offline use, a manifest, and icons generated from the brand mark. It runs with no internet connection and no dependencies.

Stack

Tools I Actually Use

AI & Generation

Nano BananaMidjourneyFluxSeedreamFreepikMagnificKreaKlingClaudePrompt Engineering

Design

IllustratorCanvaConceptsHiPaintSnapseedFramer

Web

HTML / CSS / JSPWANetlifyOffline-first apps

Fabrication

CO2 LaserxTool D1 Pro 20WBambu Lab A1Bambu StudioSilhouette Cameo

Design Languages

JapandiWarm ContemporaryOrganic EarthyModern Luxury

Production

2D & 3D BackdropsEvent ProductionValue EngineeringSourcing & CostingFloral & Event Styling

Working Strengths

Creative directionProduction supervision Pricing & cost structuringSupplier coordination Client presentationWorking to event deadlines Remote-first deliverySelf-taught across every tool here

Languages

Arabic — nativeEnglish — B2

How I work

Leading a production teamClient presentation Costing & margin thinkingSupplier negotiation Working to event deadlinesRemote delivery Self-taught, fastBuilding the missing tool
Contact

Let’s build something considered.

For interiors, visual systems, brand direction, or production work.

Email[email protected]↗ LinkedInHamzah Sadeq↗